HMSI launched the Shine 100 cc motorcycle in March. The company has started delivering it to the dealerships. It is the most affordable motorcycle of the company. It has been specially designed for everyday use in urban traffic. This will help HMSI compete with Hero MotoCorp, which holds the first position in this market. It is being dispatched from HMSI’s Narsapura factory in Karnataka. The company also has factories at Manesar in Haryana and Tapukara in Rajasthan.
Due to increase in export demand, the company needs to increase production. The company exports its two-wheelers to 38 countries and plans to increase this to 58 countries. HMSI has stated that it has increased its presence in the Oceania region with exports to Australia and New Zealand. Apart from this, the company is also exporting powertrains from its plant.
The company has set a target of achieving 15 per cent of its sales from Electric Vehicles (EV) by 2030. All HMSI two-wheelers will be ready to comply with OBD2 and E20 norms by September this year. The company has also made preparations to bring flex fuel technology in the country. It plans to launch a flex fuel two-wheeler. Sales of electric scooters are increasing rapidly and due to this Honda is preparing to launch some models in this segment. The company plans to use its 6,000 outlets across the country for charging infrastructure for EVs. The company’s first electric scooter may have a fixed battery, while the second model will be launched with replaceable battery technology. Companies like Ola Electric and TVS Motor have a major stake in the electric two-wheeler segment.
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