It is the first of its kind outdoor campaign that floats on water. Through this campaign, Honda wants to take the two-wheeler Activa beyond its geographical boundaries. A floating showroom is a showroom built inside a boat. It will travel for 7 days before Onam, starting from Arukutty and going to the shores of Alleppey. During this it will visit 15 places. The outdoor campaign created by Tribes Communication also promotes Kerala’s floating transport channels through water. Honda is also offering great schemes and affordable finance options on its two-wheeler for the citizens of Kerala. Honda has become the first company in the country to bring such a unique advertising concept.
Atsushi Ogata, Managing Director, President and CEO, HMSI said, “We wanted to tell a story while providing a fresh experience for the local people through floating showroom activation. We are glad to have strengthened our relationship with our customers “
HMSI reported that the outdoor brand campaign drove 41 percent growth in online queries and 24 percent in retail stores. Whereas, the Quarry related to the brand registered a combined growth of 33%.
Gaur Gupta, Managing Director, Tribes Communication, said, “With the floating showroom activation, we wanted to provide an immersive experience for the visitors. We are glad that we have put a big answer to the queries of the customers.”
Let us tell you that the company registered a growth of 7.6 percent in total sales of 5,18,559 units in September. Last year, 4,81,908 units were sold in the same month. The company’s domestic sales grew by 5.44 per cent to 4,88,924 units as against 4,63,683 units in the year-ago period. Talking about exports, the company has also seen an increase of 29,635 units in this, which was 18,225 units in the previous month.