In addition, the number of viewers of digital streaming has doubled as compared to the number of viewers on HD TV. Anil Jayaraj, CEO, Viacom18 Sports said, “JioCinema’s growth is increasing every week and this is based on the preference of viewers to watch TATA IPL on digital. I would like to thank our sponsors, advertisers and partners for showing their faith in our journey I want to thank you.”
The peak viewership increased to around 2.23 crore during the Chennai Super Kings vs Rajasthan Royals match on this digital platform on 12th April. Five days later in the match of Royal Challengers Bangalore vs Chennai Super King Jio Cinema broke the record again with a viewership of 2.4 crores. After this strong response, JioCinema released the 360 degree viewing feature. Viewers can also watch the matches of this tournament in different language feeds including Punjabi, Bhojpuri, Marathi and Gujarati.
Apart from streaming the matches on JioCinema, interviews of players like Virat Kohli, Hardik Pandya and David Miller are also being shown. The number of advertisers on JioCinema has also increased rapidly. Due to this, the revenue on digital has also increased as compared to the previous year. The Board of Control for Cricket in India (BCCI) has given the TV and digital broadcasting rights of IPL to various companies. JioCinema is streaming IPL matches for free this time. This has also increased the number of its viewers. Apart from this, the quality of streaming has also been improved. IPL is being streamed in Ultra HD resolution. Apart from this, user-selectable camera angles are also available. JioCinema has also announced huge content of movies and web series. Last year the FIFA World Cup was also streamed on this platform.
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