The company aims to increase the number of experience centers to 1,000 in the next few months. Ola Electric’s D2C sales and service model includes delivery and servicing of electric scooters. However, the company gets the bulk of its sales through its website and app. Ola Electric claims to have 40 percent market share in the electric scooter market. Last month, the company sold over 30,000 units and this was its highest ever monthly sales. Ola Electric retained the number one position in electric two-wheeler sales for the eighth consecutive month.
Ola Electric may add Advanced Driver Assistance System (ADAS) to its S1 Pro electric scooter. It aims to make travel safer for two-wheeler riders. ADAS hardware and software will allow riders in the company’s electric scooters to get maps and other road information on a small screen. Recently, the company’s CEO, Bhavish Aggarwal shared a teaser that showed the S1 Pro scooter sporting a small screen with a speedometer on a metal stand. However, more information about it was not given in the teaser. The screen seen in this teaser is similar to the mobile screen. This will allow riders to use the electric vehicle’s adaptive cruise control, collision avoidance and pedestrian detection features.
Last year, the company faced difficulties due to cases of some of its electric scooters catching fire. Apart from this, complaints were also made regarding the range and quality of Ola’s electric scooters. The company plans to launch some new electric two-wheelers. The company also plans to launch its first electric car in 2024. In this segment, Ola Electric will compete with big companies like Tata Motors and Hyundai.
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