reports According to , Xiaomi India last week reported that it sold 5 million handsets during the 7-day festive sale on platforms such as Amazon, Flipkart and mi.com. Xiaomi’s independent brand Poco also sold over one million smartphones on Flipkart in the festive sales.
However, the fashion category in the festive sale remained ‘faded’ this time. Like last year, this category did not contribute much to the sale. The sale of the fashion category was only 14 percent. The report said that the results were good in the categories of home and home furnishing. Things related to work-from-home and study-from-home were in high demand.
People have also bought premium smartphones in a big way as this segment has seen a growth of 3.2 times. The majority of devices purchased in this category were from Apple, Google and Samsung, indicating that Indian consumers are yet to trust premium devices from Chinese brands.
It is worth noting that almost every smartphone brand introduced its new products around the festive season. Most of the devices were directly launched for online sale. Due to this, there was a huge sale of smartphones in the festive sale. However, offline retailers may be at a loss due to the tremendous sales of smartphones in online sales. Many shopkeepers were appealing to buy offline products on social media. Apparently they were incurring losses due to online sales.
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