There is a $1,000 refundable deposit required for a personalized buying experience.

The Genesis G60 battery-electric crossover is the subject of Genesis Priority One program.

Priority One also ensures that customers are matched with EV experts, service providers, and charging stations when the Electrified G80 sedan launches in 2023.

While this is happening, Genesis has opened up the pre-order queue for its 2023 G90 sedan, breaking the Priority One seal for ICEs.

Applicants must register on the Genesis website, fill out some information, and pay a $1,000 deposit.

It is a novel approach to ask for a deposit for a new version of an existing vehicle - especially for an electric vehicle.

The 2023 G90's price is still unknown, which is even more surprising.

According to Korean specs and EPA documents, the engine bay contains a twin-turbo 3.5-liter V6.

There is a very limited time for the G90 to be included in Priority One orders, not artificial production constraints.

Reservations will be accepted until G90s start arriving on dealer lots next month, the company says.